LBZ: How much do you expect to sell in the first year? Bud Light is launching a new hard seltzer line called Platinum Seltzer, which is a full-on 8 percent alcohol. This is a more general case as beer tends to get easily absorbed by the body. Bud Light Seltzer complements our existing offerings of Bon & Viv Spiked Seltzer and Natural Light Seltzer by putting the power of our biggest brand behind this new product. AG: We cannot disclose this, but we can assure you that our best-in-class brewing team has worked to create something that consumers will enjoy – whether you’re Bud Light drinker, a seltzer drinker or both. They are portable, low-alcohol and appeal to millennials, the most elusive generation for spirits marketers. - Health-conscious American millennials have found their drink of choice: alcoholic carbonated water that is lower in calories and carbs than beer and wine. Liza B. Zimmerman (LBZ): Why did a beer company decide to get in the seltzer game? Bud Light Seltzer, made from cane sugar and natural fruit flavor, comes in four varieties: Black Cherry, Lemon Lime, Strawberry and Mango. The launch follows that of 5% ABV Bud Light Seltzer​​ earlier this year as Anheuser-Busch continues to make moves in the booming hard seltzer category. Subscribe (Photo by TIMOTHY A. CLARY / AFP) (Photo credit should read TIMOTHY A. CLARY/AFP via Getty Images). Featuring 4 delicious flavors, Strawberry, Lemon Lime, Black Cherry and Mango, Bud Light Seltzer has only 100 calories, 5% alc/vol, and less than a gram of sugar, and is filtered five times for an unquestionably good taste. This 5% ABV seltzer contains just 100 calories per can, with less than 1 gram of sugar and 2 grams of carbs. Andy Goeler (AG): Anheuser-Busch has been in the seltzer game for some time. 08-Sep-2020 at 12:24 GMT. (Photo by TIMOTHY A. CLARY / AFP) (Photo credit should read TIMOTHY A. CLARY/AFP via Getty Images), Patriots and Washington Redskins at FedExField on October 6, 2019 in Landover, Maryland. Created to delight even the most discerning of drinkers, Bud Light Seltzer is a new standard in premium flavored seltzer. It is available nationwide in the US. Bud Light launching its very own hard seltzer will come as no surprise to those keeping an eye on alcohol trends.One of Nielsen's 2020 predictions for … One popular brand of hard seltzer called White Claw contains 100 calories and 2 grams of carbohydrates per 355 mL can, with an alcohol content of 5 percent. I have worked almost every angle of the wine and food business: from server and consultant to positions in distribution, education and sales. This premium seltzer is … ​, “Our strategy has and remains on giving our fans what they want and creating innovations that attract new drinkers to the Bud Light Family, all while remaining competitive in the market.”​, AB InBev CEO Carlos Brito says a portfolio approach will be critical to long-term success in the hard seltzer category.​​. LBZ: It is basically a product for the off-premise? Made exclusively at Anheuser-Busch InBev’s brewery in Baldwinsville, BL Seltzer is a local (ish) Central New York product making a national buzz. Subscribe, By Rachel Arthur A hard seltzer craze is sweeping the United States as Generation Y and Generation Z pursue healthier lifestyles, influenced by viral trends on Instagram and YouTube. { Andy Goeler, VP of Marketing, Bud Light, said: “Building off the continued success we have with Bud Light Seltzer and Bud Light Platinum, we’re taking the momentum we have in both categories to announce a brand-new innovation: Bud Light Platinum Seltzer. Bud Light Seltzer. dataLayerNews.related_tags = sanitize_gpt_value2("Anheuser busch, Ab inbev, hard seltzer, Bud light"); Our simple ingredients create a light and bubbly seltzer. function sanitize_gpt_value2(gptValue) It is 100 calories, 5% ABV, has <1g of sugar and comes in four great flavors – black cherry, mango, lemon lime and strawberry. — Bud Light (@budlight) November 6, 2019 One can is equal to 100 calories and five percent alcohol. Number of Flavors: 4 (Black Cherry, Lemon Lime, Strawberry, and Mango) ABV: 5% Its other hard seltzer include Bon & Viv and Natty Light Seltzer. Sign up to our free newsletter and get the latest news sent direct to your inbox. I also do innovative wine events for corporate team building and. "We are prepared for a big launch. Fizzing-Up Carbonates, Free newsletter “Introducing Bud Light Platinum Seltzer, an 8% ABV seltzer made with agave, triple filtered sparkling water and natural fruit flavors. Expanding our hard seltzer portfolio with Bud Light Seltzer and the power of our distribution network will only help the category grow which is great for beer overall. OZ Fat 0g Per 12 FL. A Bud Light Seltzer is even lighter to drink than a Bud Light, and the flavoring was on-point. Bud Light Seltzer is available wherever Bud Light is sold nationally. As far as the alcohol content in Bud Light is concerned, Bud light is 4.2% alcoholic in nature as opposed to the normal qualities of beer having close to … LANDOVER, MD - OCTOBER 06: A fan holds up a can of Bud Light during a game between the New England ... [+] Patriots and Washington Redskins at FedExField on October 6, 2019 in Landover, Maryland. Most common beers have a good amount of alcohol. Alcohol % 8% By Volume Calories 170 Per 12 FL. The beverage segment, now worth in excess of $1 billion, saw historic and unparalleled growth from coast to coast. That's fine for day-drinking, but sometimes you just need to get where you're going, and that's where Platinum Seltzer comes in. It is made from cane sugar, sparkling water, natural fruit favors, agave, and comes in at 170 calories in a 12 fl oz can. I focus on demystifying wine and transforming it into a daily joy and a tool for business and networking for clients and readers. AG: Yes. Beer, Wine, Spirits, Cider, So, what about bud light alcohol content? Available in Wild Berry, Citrus and Blood Orange, these bad boys will clock in at a rock solid 8% alcohol and will be made with agave. ‘Flavorbomb’ Has The Answer. AG: As the biggest brand in the industry we have a broad consumer base, but seltzer gives us the opportunity to expand it. With an 8% ABV, Bud Light Platinum Seltzer’s alcohol content is considerably above the average hard seltzer in the US market, as well as being different proposition to the other hard seltzers in Anheuser-Busch’s portfolio (Bud Light Seltzer at 5% ABV, Bon & Viv at 4.5% ABV; and Natty Light Seltzer at 6% ABV). Bud Light Platinum Seltzer is a premium hard seltzer made for those refreshing evenings filled with endless possibilities. dataLayerNews = {}; ), the three-year program that is the precursor to the Master of Wine. var vOut=""; This is why most drunkards are also found in the beer category too rather than in whiskey (or simply alcohol). AB InBev, A hard seltzer craze is sweeping the United States as Generation Y and Generation Z pursue healthier lifestyles, influenced by viral trends on Instagram and YouTube. if(i!=(aTags.length-1)) Free newsletter One of the country’s biggest beer producers, Bud Light of the Clydesdales’ fame, has even just launched its own, new brand. 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