Nike logo. In the early 21st century Nike began selling sports-technology accessories, including portable heart-rate monitors and high-altitude wrist compasses. 1-800-806-6453 4 am - 11 pm PT 7 days a week. Nike's come a long way since its first track shoes. The "swoosh" was created in 1971 by Carolyn Davidson, a graphic design student from Portland State University in Portland, Oregon. Nike’s first employee, Jeff Johnson chose the name ‘Nike’. PHOTO: To complete your CNN profile and ensure you are able to receive important account information, please verify your email address. Success! Nike’s European Headquarters is located in Hilversum, just 40 minutes from the center of Amsterdam. Nike is a transnational corporation (TNC) founded nearly half a century ago. The Nike "Moon Shoe," with its waffle sole designed by Bowerman, was Blue Ribbon Sports' first major design innovation when it debuted at the U.S. Olympic Track and Field Trials in 1972. The e-commerce giant Amazon has bet big on India, even boasting on a company website last year about its ability to deliver to a remote Himalayan village 11,500 feet above sea level. Formerly grounds of the 1928 Amsterdam Olympic Equestrian Games, the campus features fabulous sport facilities and running tracks. Part of what has allowed Nike to expand its online and omnichannel initiatives so quickly, Shi says, is its new global e-commerce platform. To help accomplish the goal, Chinese president Xi Jinping announced plans to expand the country’s “sport economy” to $850 billion by 2025, which would make it the world’s largest. Let us know if you have suggestions to improve this article (requires login). PHOTO: Omissions? Under Armour is using the same strategy that worked for Nike in Europe. Throughout its history, Nike has signed endorsement deals with some of the biggest names in sports, including Schumacher, Tiger Woods, Roger Federer and LeBron James. Alan Levenson/The LIFE Images Collection/Getty Images. © 2020 Cable News Network. Nike did not make the cost of the commercial public, and by the spring of 2002 the company had moved on to other, more product-focused campaigns. Mike Hewitt/Getty Images. But perhaps the company's biggest boom came in the 1980s when it signed basketball star Michael Jordan to an endorsement deal. 37 Nike's golden shoes on Olympic athlete Michael Johnson was a strategic marketing technique for Nike. Password reset email has been resent. CNN Sans ™ & © 2016 Cable News Network. Wally McNamee/Corbis, Workers in Ho Chi Minh City, Vietnam, stitch Nike shoes in July 1997. Founded in 1964 by University of Oregon track athlete Philip Knight and his coach Bill Bowerman, Nike has become a leading player in the athletic footwear and apparel industry. NikeTown in London is the company's largest store. PHOTO: In fact, it takes a lot of research, hard work, and growth at home before a retailer can take that "go big, or go home" step. Updated In the United States, Nike products are sold through about 22,000 retail accounts; worldwi de, the company's products are sold in more than 160 countries. This article was most recently revised and updated by, https://www.britannica.com/topic/Nike-Inc, American Studies at the University of Virginia - Nike History and Timeline. Today Nike, Inc. dominates the global sports footwear market with a 38% market share. It did so by appealing to the runners and casual athletes who still make up Nike’s core market, and by being one of the earliest American companies to outsource most of its manufacturing to Asia. Like Nike’s image as a running and basketball shoe company, Under Armour is presently only associated with American Football. Edd Griffin/REX/AP. They opened their first retail outlet in 1966 and launched the Nike brand shoe in 1972. These are the first designs of Nike's trademark stripe, which is now known as the "swoosh." In response to allegations of child labor in its overseas factories, Nike promised to improve working conditions and raise minimum ages. Moreover, he established his own successful “CR7” brand of products that included shoes, underwear, and fragrances. Johnson was one of the major stars of the Olympics, winning the 200 meters and the 400 meters in record time. By signing up for this email, you are agreeing to news, offers, and information from Encyclopaedia Britannica. Founded as an importer of Japanese shoes, NIKE, Inc. (Nike) has grown to be the world's largest marketer of athletic footwear, holding a g lobal market share of approximately 37 percent. PHOTO: It was nicknamed the "Moon Shoe" because it left craters in the dirt. Nike would expand its worker education programme, with free secondary-school equivalent courses. The name "Nike" comes from the Greek goddess of victory. Since 2012, Nike has run its mobile, domestic and international shopping sites on one platform, which uses pieces of IBM Inc. and Oracle Inc. e-commerce platform technology.This has allowed Nike … PHOTO: Ibrahim Hooper, communications director of the Council on American-Islamic Relations, gestures during a June 1997 news conference with samples of Nike shoes in the foreground. Nike vice president and GM of Greater China Angela Dong explains the company's "category offense" strategy to hit a big revenue goal. Here is one of its new soccer cleats launched in New York for the 2014 World Cup. It had sold $70 million worth by May, according to ESPN's Darren Rovell. 8:08 AM EDT, Tue March 27, 2018. Hooper's group said the "Air" symbol resembled "Allah" in Arabic, and the shoes were recalled. Andrew D. Bernstein/NBAE/Getty Images. Knight poses for a photo in March 1994. Logo of Nike. PRODUCTS & ORDERS. Ezra Shaw/Getty Images. 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